Advances in Advertising Research (Vol. XII)
Vignolles, A, & Waiguny, M.K.J., eds. (2023). Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative. Wiesbaden: Springer Gabler.
Publications
Full list and links to our publications.
International Journal of Advertising: ICORIA 2021 Special Issue
2022 – Volume 41, Issue 8
Editors: Sara Rosengren & Martin Eisend
Advances in Advertising Research (Vol. XI)
Waiguny, M., Rosengren S., eds. (2021). Advances in Advertising Research (Vol. XI). Designing and Communicating Experience. Wiesbaden: Springer Gabler.
International Journal of Advertising: ICORIA 2019 Special Issue
2021 – Volume 40, Issue 1
Editors: Sara Rosengren & Martin Eisend
International Journal of Advertising: ICORIA 2018 Special Issue
2020 – Volume 39, Issue 2
Editors: Sara Rosengren & Martin Eisend
Advances in Advertising Research (Vol. X)
Bigne E., Rosengren S., eds. (2019). Advances in Advertising Research (Vol. X). Multiple Touchpoints in Brand Communication. Wiesbaden: Springer Gabler.
International Journal of Advertising: ICORIA 2017 Special Issue
2018 – Volume 37, Issue 5
Editor: Martin Eisend
Advances in Advertising Research (Vol. IX)
Cauberghe, V., Hudders, L., Eisend, M., eds. (2018). Advances in Advertising Research (Vol. IX). Power to Consumers. Wiesbaden: Springer Gabler.
International Journal of Advertising: ICORIA 2016 Special Issue
2017 – Volume 36, Issue 5
Editor: Martin Eisend
Advances in Advertising Research (Vol. VIII)
Zabkar, V. and Eisend, M., eds. (2017). Advances in Advertising Research (Vol. VIII). Challenges in an Age of Dis-Engagement. Wiesbaden: Springer Gabler.
International Journal of Advertising: ICORIA 2015 Special Issue
2017 – Volume 36, Issue 1
Editor: Charles R. Taylor
Advances in Advertising Research (Vol. VII)
Christodoulides, G., Stathopoulou, A. and Eisend, M. eds. (2016). Advances in Advertising Research (Vol. VII). Bridging the Gap between Advertising Academia and Practice. Wiesbaden: Springer.
Advances in Advertising Research (Vol. VI)
Verlegh, P., Voorveld, H., and Eisend, M., eds. (2015). Advances in Advertising Research (Vol. VI). The Digital, the Classic, the Subtle, and the Alternative. Wiesbaden: Springer.
Advances in Advertising Research (Vol. V)
Banks, I., De Pelsmacker, P. and Okazaki, S., eds. (2014). Advances in Advertising Research (Vol. V). Wiesbaden: Springer.
Advances in Advertising Research (Vol. IV)
Rosengren, S., Dahlen, M. and Okazaki, S., eds. (2013). Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising. Wiesbaden: Springer.
Advances in Advertising Research (Vol. III)
Eisend, M., Langner. T. and Okazaki, S., eds. (2012). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Springer Gabler. ISBN 978-3- 8349-4290-6.
Advances in Advertising Research (Vol. II)
Okazaki, S., ed. (2011). Advances in Advertising Research (Vol. II): Breaking New Ground in Theory and Practice. Wiesbaden: Gabler Verlag. ISBN 978-3- 8349-3134-4.
Advances in Advertising Research (Vol. I)
Terlutter, R., Diehl, S. and Okazaki, S., eds. (2010). Advances in Advertising Research (Vol. I): Cutting Edge International Research. Wiesbaden: Gabler Verlag. ISBN 978-3-8349-2111-6.
Advertising Research; Message, Medium and Context
De Pelsmacker, P. and Dens, N., eds. (2009). Advertising Research; Message, Medium and Context. Antwerpen: Garant.
New Trends in Advertising Research
Costa Pereira, F., Verissimo, J. and Neijens, P.C., eds. (2008). New Trends in Advertising Research. Lisbon: Silabo Publishers. ISBN 978-972-618-493-5.
International Advertising and Communication. Current Insights and Empirical Findings
Diehl, S. and Terlutter, R., eds. (2006). International Advertising and Communication. Current Insights and Empirical Findings. Wiesbaden: Gabler Verlag. ISBN 978-383-500-455-9.
Advertising and Communication. Proceedings of the 4th international Conference on Research in Advertising
Diehl, S., Terlutter, R. and Weinberg, P., eds. (2005). Advertising and Communication. Proceedings of the 4th international Conference on Research in Advertising. Saarbrücken: Saarland University Press. ISBN 3-00-016304-2.
Conference Proceedings: Abstract of Papers Presented at the Conference
Bjerke, R., Kunoe, G. and Thjomoe, H.M. eds. (2005). Conference Proceedings: Abstract of Papers Presented at the Conference. Oslo: Norwegian School of Management. ISBN: 82-7042-642-3.
Content and Media Factors in Advertising
Neijens, P.C., Hess, C., van den Putte, B. and Smit, E., eds. (2004). Content and Media Factors in Advertising. Amsterdam: Het Spinhuis Publishers. ISBN: 90-5589-228-9.
Branding and Advertising
Hansen, F. and Christensen, L.B., eds. (2003). Branding and Advertising. Copenhagen: CBS Press. ISBN 87-630-0118-7.
