ICORIA 2013

The 12th International Conference on Research in Advertising (ICORIA)

The 12th International Conference on Research in Advertising (ICORIA) was held on June 27-29, 2013 at the School of Economics and Management in Zagreb, the capital of Croatia.

The conference theme “To Boldly Go…” Extending the Boundaries of Advertising embodies the current trends in both traditional and non-traditional advertising research and practice, as well as the expansion of the conference itself to new territories. Around 100 papers on various topics related to advertising and brand communication will be presented during the two days of the conference: June 28th and 29th, 2013. The conference will take place on the campus of the Zagreb School of Economics and Management, consistently voted the best business school in Croatia by Eduniversal.

Conference Organiser

The conference organiser at the Zagreb School of Economics and Management is:

• Professor Ivana Bušljeta Banks